New Company Entrance

BTicino - Varese

The project maintains the iconic shape of the monumental portal, but renews its image through a new color palette and a fully glassed-in guardhouse. The new entrance is designed to enhance the company’s identity and offer a welcome worthy of its history and future vision. The new entrance thus becomes a true point of transition between the city and industrial architecture, underlining the relationship between representation and functionality. Every choice – from the design of the guardhouse to the colors used – contributes to telling the story of a solid, but constantly evolving, brand.